Professional Articles

When was the last time you evaluated your range of products and services?

Are you suffering from an excess and over-diversification of products and services? The answer is probably yes. Companies enhance their values by adapting their products and services to fit the ever-changing market needs. While this is a positive process, over the years, the variety of products or services an organization offers to its customers becomes just too wide.


Want to increase your earnings? Cut back on 25% of your projects

Dear Executive, how would you like to work less and earn more? Sounds good, doesn’t it? Take a look around, see how many projects you’re managing simultaneously, and ask yourself this bold question: Can I let some of them go, or maybe scale them down? Of course you can – and you should. Experience shows that it is possible to increase profits and improve cash flow by abandoning some projects while reducing the performance requirements of others.


Aren't your worried about lost sales?

The battle for increasing profits and customer appeal in the retail sector, and among retail chains in particular, is manifest in extensive advertising, competitive prices, sales and promotions, the location of sale points, and providing products that cater to the customer’s needs. However, more often than not, “big money” and the potential to increase a company’s value are right before our eyes.


Keep It Simple - Or Else!

The modern business world is rife with complexity. Part of this complexity emanates from frequent technological innovation or from political or business-related uncertainties. Sometimes, it arises as a result of regulatory limitations, and sometimes it is due to the desire to provide unique solutions for a variety of clients, each coming from a different geographical area and cultural background. As a result, management’s attention is spread across many subjects, and a great amount of human resources is required. This complexity causes a lack of focus and loss of business opportunities, and comes at a high cost.


Life and Death by Performance Metrics

A major European cellular communications company saw a decrease in sales, in spite of effective marketing campaigns. A brief investigation found that salespeople encourage customers to “silence” their existing devices and opt for a new line that includes brand-new devices “practically for free.” Furthermore, salespeople were focusing on enterprises to whom they could sell greater numbers of lines and devices. It turned out that salespeople are rewarded primarily for selling new lines and new devices – at all costs. To overcome the phenomenon, the salespeople’s performance metrics were amended, and today they are based on customer value – that is, each customer’s contribution to the company’s earnings within the next three years. This has resulted in a significant improvement to the company’s profits.


A Guide to the Beginner Franchisor and Franchisee

Franchising is a business strategy by which a franchisor company grants a private individual or another company (the franchisee), for a fee, the rights to using the franchisor’s brand and reputation for the sale of products and services. The franchisee is bound to operate in accordance with the franchisor’s trade and identification marks and, in return, pay the franchisors commission and royalties. A franchising agreement regularly entails the franchisor’s assistance in setting up the franchise establishment, coaching the staff, and more. Even after the new branch is established, the franchisee will enjoy the franchisor’s care and assistance, and be subject to its supervision. Here is some advice for franchisors and franchisees, based on our vast experience:


What Is Franchising?

Franchising is a business strategy by which a franchisor company grants a private individual or another company (the franchisee), for a fee, the rights to using the franchisor’s brand and reputation for the sale of products and services. The franchisee is bound to operate in accordance with the franchisor’s trade and identification marks and, in return, pay the franchisors commission and royalties. A franchising agreement regularly entails the franchisor’s assistance in setting up the franchise establishment, coaching the staff, and more. After the new branch is established, the franchisee will enjoy the franchisor’s care and assistance, and be subject to its supervision.


The Art and Skill of Small Talk: On the Surprising Power of Chitchat

How do we establish a business connection? How do we break the ice? How do we leave a positive, long-lasting impression with another person? The art of small talk encompasses a variety of simple and efficient tools for establishing business connections. “This method is business-world foreplay,” asserts Shoshy Gal, a small talk and networking specialist and international expert on small talk and nurturing business relationships, whose lectures in Israel and around the world attract thousands of businesspeople.


Electricity for Business

In this page, we collected all the relevant information necessary for you, business owners big, medium and small, in your dealings with the Israel Electric Corporation (IEC). This text includes links to relevant information on the IEC website or on third-party websites. As part of our service, IEC provides you with calculators and energy efficacy tips for your home and business.


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